For over two decades, the Toyota Prius/Prius Prime has been winning the hearts and minds of consumers. The auto industry has showered it with accolades, and shoppers have continually made it one of the most popular Toyota models. Now, in 2024, the Prius/Prius Prime is being recognized again by winning the North American Car of the Year. This marks the second time the Prius has won such an honor, so let's discuss why it won.
What is the North American Car of the Year Award?
The North American Car of the Year Award (NACTOY) is an event to recognize the most outstanding new vehicles. The Detroit Auto Dealers Association (DADA) and the Automotive Press Association (APA) co-host each year. The vehicles looked at are benchmarks in their segments.
A jury of automotive journalists from the United States and Canada looks for the best in innovation, design, safety, etc. The awards are unique because no single publication, website, radio, or television station determines the winner.
How the Prius Won
With over half a dozen criteria used to determine a winner, the Prius/Prius Prime kept earning the admiration of many. Ultimately, the models' appearance and fuel economy help secure its win.
After winning, Mike Tripp, group vice president of Toyota Marketing, said, "The unique combination of sexy styling and industry-leading efficiency put Prius in a league all its own." He continued, "After nearly 25 years, Prius continues to leave its mark on the world…"
One of the journalists judging the event, Matt DeLorenzo, said, "The Toyota Prius and Prius Prime are not just handsomely styled hatchbacks; they represent the future of the automobile." "Of particular note is the plug-in version, which offers more than 40 miles of pure electric range, allowing most owners to skip regular gas station visits."
Toyota Continues to Impress
The Toyota Prius/Prius Prime are models that set the standard for what a hybrid model should be. That is why it earned 17 awards during the 23/24 award season. With a constant need for innovation, the future is bright for Toyota, and we can't wait to see what's next.
